Website conversion optimisation tools are software platforms that help you identify why visitors leave your site without taking action — and test changes that turn more of them into leads or customers. The average small business website converts just 2.3% of its traffic, meaning 97 out of every 100 visitors leave without enquiring, but the […]
Tag Archives: lead generation
If you’ve ever searched “how much does a website cost for a small business” and felt more confused afterwards than before, you’re not alone. Quotes range from £500 to £50,000+ — and nobody seems to explain why the gap is so enormous. The truth is, website pricing depends on what you actually need it to […]
The average website converts just 2.35% of visitors. That means for every 1,000 people who visit your site, 977 leave without taking action. Website conversion optimisation is how you close that gap – and the businesses that do it well see 2–3x more leads from the same traffic. Check our conversion optimisation tools roundup for […]
Your website looks professional. The design is clean, the branding is consistent, and it loads without errors. But the phone isn’t ringing, the inbox is empty, and the contact form hasn’t been touched in weeks. If your website isn’t generating leads, the problem almost certainly isn’t how it looks – it’s how it’s built. Most […]



