Knowing whether your SEO is actually working is one of the hardest things for a small business to judge — rankings move slowly, agencies report confusing metrics, and it’s easy to pay for months of “SEO” with no idea if it’s delivering. The honest answer is that SEO is working if it’s producing more of […]
Tag Archives: SEO
01
Oct
Oct
SEO lead generation is the practice of using search engine optimisation to attract potential customers who are actively searching for what you offer, and turning them into enquiries — arguably the highest-intent lead source a small business can build. According to Google, a large and growing share of searches carry commercial intent, meaning people are […]
01
Oct
Oct
An SEO audit typically costs anywhere from nothing for a basic automated check to several hundred — or more — for a thorough, professional audit of your whole website. According to Google, a large and growing share of searches carry commercial intent, so finding and fixing what’s holding you back in search directly affects how […]
30
Sep
Sep
SEO typically costs anywhere from a few hundred to a few thousand a month, depending on how competitive your market is, how much work is involved, and whether you hire a freelancer, an agency, or do it yourself. According to Google, a large and growing share of searches carry commercial intent, so ranking well brings […]
27
Sep
Sep
If your website isn’t showing up on Google, it’s usually because the site is too new, isn’t indexed yet, has technical issues blocking Google, or simply isn’t optimised to rank for the searches your customers use. According to Google, a large and growing share of searches carry local intent, so a business invisible on Google […]
22
Sep
Sep
A meta tag generator creates the HTML meta tags your web pages need — the title, description and social sharing tags that tell Google and social platforms what your page is about. According to Google, your title and description are often a searcher’s first impression of your business, and getting them right directly affects how […]
21
Sep
Sep
A SERP snippet preview tool shows you exactly how your page will look in Google’s search results — your title, URL and meta description — and warns you when they’re too long and will get cut off. According to Google, your title and description are often a searcher’s first impression of your business, so getting […]
14
Sep
Sep
Ranking on AI search means getting your business cited in the answers that tools like Google AI Overviews, ChatGPT, Perplexity and Gemini give directly to users — increasingly the first (and sometimes only) result people see. According to Gartner, traditional search volume is expected to drop sharply as users shift to AI answer engines, so […]
10
Aug
Aug
A legitimate SEO company is one that does genuine, transparent work, measures success in real enquiries, and never promises guaranteed rankings or overnight results. The SEO industry has more than its share of cowboys, so knowing how to spot the real thing protects you from wasting money — or worse, hiring someone whose tactics get […]
10
Aug
Aug
For most small businesses, WordPress is the better choice for a website that needs to rank on Google and grow, while Wix is quicker and simpler if you just want something basic online fast. According to Google, 53% of mobile visitors abandon a website that takes longer than three seconds to load — and the […]