Tag Archives: Conversion

Lead Generation Landing Pages: Turn Traffic Into Leads

Website conversion optimisation funnel showing visitor journey from traffic to leads

A lead generation landing page is a focused page built for one job: turning a visitor into a lead by removing distractions and guiding them to a single action — filling in a form, booking a call, or requesting a quote. According to research, dedicated landing pages convert far better than sending traffic to a […]

Where Your Business Is Leaking Leads (And How to Plug the Holes)

Website conversion optimisation funnel showing visitor journey from traffic to leads

Most small businesses are leaking leads without realising it — at every stage between a visitor arriving and a customer buying, people slip away through gaps you can’t see: a slow page, a confusing site, a broken form, a slow reply, or no follow-up. According to Google, 53% of mobile visitors abandon a site that […]

Why Your Contact Form Isn’t Getting Submissions (And How to Fix It)

Website not generating leads funnel showing lost conversions

If your contact form isn’t getting submissions, it’s usually because the form is broken, hard to find, too long or off-putting, the emails are silently failing, or the page around it gives visitors no reason to fill it in. According to Google, 53% of mobile visitors abandon a site that takes longer than three seconds […]

Lead Capture Form Best Practices: Design Forms That Convert

Website conversion optimisation funnel showing visitor journey from traffic to leads

A high-converting lead capture form is short, clearly worth filling in, easy to find, and reassuring — asking only for what you need while giving the visitor a strong reason to hand over their details. According to Google, 53% of mobile visitors abandon a site that takes longer than three seconds to load, and a […]

Website Speed Cost Calculator: What a Slow Site Costs

Free Website Health Check

A website speed cost calculator estimates how much a slow website is costing your business in lost visitors, customers and revenue — based on your traffic, load time and average customer value. According to Google, 53% of mobile visitors abandon a site that takes longer than three seconds to load, so even a couple of […]