Tag Archives: Marketing Funnel

The Small Business Marketing Funnel Explained (Stranger to Repeat Customer)

Website conversion optimisation funnel showing visitor journey from traffic to leads

A small business marketing funnel is the journey a person takes from first hearing about you to becoming a repeat customer who refers others — and understanding it is what turns scattered marketing into a system where every part has a job. According to research, acquiring a new customer can cost five times more than […]