Lead generation companies for small businesses promise to deliver a steady flow of enquiries — but they vary enormously in quality, and choosing the right one (or deciding to build lead generation yourself) can make or break your results. According to research, businesses that respond to leads within minutes win far more of them, so […]
Tag Archives: Sales
30
Sep
Sep
Lead generation for a small business means attracting the right people, capturing their interest, and turning that interest into enquiries you can convert into customers — through your website, search, referrals, email and more. According to Google, a large and growing share of searches carry commercial intent, meaning people are actively looking to buy, so […]
28
Sep
Sep
Following up with leads fast is one of the highest-return things a small business can do: research by Harvard Business Review found that businesses which contact a lead within an hour are far more likely to win them than those that wait, and responding within five minutes dramatically outperforms even that. Yet most businesses reply […]
28
Sep
Sep
Turning leads into customers comes down to responding fast, following up consistently, building trust, and making it easy to say yes — because most leads don’t buy on first contact, and the business that nurtures them well wins the sale. According to research from marketing studies, the majority of leads need multiple follow-ups before they […]