Author Archives: Conor Browne

Website Conversion Optimisation: How to Turn More Visitors Into Leads

Website conversion optimisation funnel showing visitor journey from traffic to leads

The average website converts just 2.35% of visitors. That means for every 1,000 people who visit your site, 977 leave without taking action. Website conversion optimisation is how you close that gap – and the businesses that do it well see 2–3x more leads from the same traffic. This guide is for small business owners, […]

The Complete Website Audit Checklist: 33 Things to Check in 2026

Website audit checklist showing SEO, security, performance, usability, and conversion checks

A website audit isn’t something you do once and forget. The businesses that consistently check their site’s health are the ones that consistently outrank their competitors. Whether you’re losing traffic, watching conversions drop, or simply haven’t reviewed your site in months, this website audit checklist covers every check that matters — from SEO and security […]