Tag Archives: website conversions

Best Website Conversion Optimisation Tools for Small Businesses (2026)

Website conversion optimisation funnel showing visitor journey from traffic to leads

Website conversion optimisation tools are software platforms that help you identify why visitors leave your site without taking action — and test changes that turn more of them into leads or customers. The average small business website converts just 2.3% of its traffic, meaning 97 out of every 100 visitors leave without enquiring, but the […]

Website Conversion Optimisation: How to Turn More Visitors Into Leads

Website conversion optimisation funnel showing visitor journey from traffic to leads

The average website converts just 2.35% of visitors. That means for every 1,000 people who visit your site, 977 leave without taking action. Website conversion optimisation is how you close that gap – and the businesses that do it well see 2–3x more leads from the same traffic. Check our conversion optimisation tools roundup for […]